Field Sales & Distribution Management

Know exactly where your field team was — and what they actually did.

Right now, somewhere on a route:Checked in at the shopPhoto proof capturedOverstay flaggedStock moved through the ledgerChecked in at the shop

SeeTrack verifies every shop visit with GPS check-in, photo proof and a running clock — then connects it straight to orders, warehouse stock and monthly targets.

A 30-minute walkthrough on your own routes and shops. No obligation.

150 mGeofence radius to check in
30 minOverstay flag threshold
75%Daily visit completion floor
7Scoped, separated roles
The gap

Field reports tell you what your team says happened.

SeeTrack tells you what actually happened.

Without SeeTrack

No clarity. No trail.

Marked “visited” from a dropdown

No GPS, no photo, no timestamp. Nothing to challenge it with.

now

Stock doesn't match the count

Nobody knows which warehouse it's in, or who moved it.

2m ago

Yesterday's sale, compiled by hand

A spreadsheet that lands at 11 a.m. — if it lands at all.

5m ago

With SeeTrack

Every update carries evidence.

Checked in — 42 m from the shop

Shop photo and selfie captured. The clock is running.

now

Overstay flagged — 38 min at store

Raised to the supervisor automatically, with the visit attached.

4m ago

Lahore — delivered and booked, live

Split by salesman, on today's Pakistan-time boundary.

12m ago
Product

One system, module by module

Visits, warehouse, region sales and targets — all writing to the same record.

Visits your team can't fake

A visit moves through gated steps. There is no shortcut from "assigned" to "done".

  • Check in at the shop — GPS validated within a 150-metre geofence. Outside that radius, the system refuses and tells the rider exactly how far away they are.
  • Live clock at the store — a counter runs on the rider's screen from check-in and turns red past the limit.
  • Photo proof at checkout — a camera-only shop photo plus a selfie, with GPS captured again at checkout. No gallery uploads.
  • Automatic overstay flag — stay longer than 30 minutes and the visit is flagged, the duration recorded, and an entry lands in the supervisor's queue.
  • Optional shop gallery — up to 10 extra shop photos and a description, attributed to both the shop and the rider.
Architecture

Everything writes to one record

No exports between three tools. The visit, the order and the stock movement are the same transaction, seen from different angles.

RoutesShopsRidersWarehouses
One record
Region salesPerformance flagsTargetsReports
Dashboards

The numbers compute themselves

Delivered against booked, actuals against target, and every piece of stock against its own ledger — recomputed as the day happens.

Coverage

A month of route adherence, at a glance

Every square is one rider's day against the 75% completion floor. Fridays are blank because the visit generator skips the company holiday — the calendar knows how your week actually runs.

MTWTFSS
Below 75%Full day

A blue dot proves a phone was nearby. A geofenced check-in, a timed stay and a photo prove the visit happened.

The principle the whole system is built on

Everything else

The rest of the operation, in the same place

Route planning & nightly generation

Routes defined once; the nightly job builds each rider's day, rolls over unfinished visits and skips Friday. Riders can correct a wrong shop pin from the field.

Overstay — 38 min
Low completion — 50%
Reviewed

Route adherence & skip control

A 75% rule. Skipping is a two-step action with the day's projection shown, refused once checked in, and repeated skips update one flag row.

PendingApprovedPackedDispatchedDelivered

Performance flags

Low visit completion and overstay, in one filterable feed by reason, status, date and employee. Riders see their own flags too.

100%
74%
52%
88%

Orders & invoicing

Book in-shop against route and catalogue. Pending → approved → packed → dispatched → delivered, sequential invoice numbers, PDF invoices, stock consumed on booking.

Returns

Plain returns credit sellable stock; damage returns credit the damaged bucket and raise a linked, pre-approved client claim.

Attendance & approvals

GPS check-in and check-out, one record per day, plus leave, allowance, advance salary and query requests with a recorded approver.

Clients, products & catalogs

Shop profiles with GPS pin and photo, a product catalogue with barcodes and low-stock levels, and PDF catalogs for the field — city-scoped for field staff.

Reporting & export

Sixteen reports across sales, stock and warehouse, with grand totals over the whole dataset and CSV/PDF export on every table.

Tasks, logs & notifications

Tasks against a shop, activity logs per user, broadcast notifications by role or individual, and soft deletes with an intact audit trail.

Why SeeTrack

Built on proof, not on trust

Five principles the product is built around — every one enforced in the system, not in a policy document.

Every visit is verified on-site

A rider cannot mark a visit complete without physically checking in within 150 metres of the shop, capturing a shop photo and a selfie, and checking out. The system measures how long they stayed.

Every number traces back to a movement

Stock isn't a figure someone typed. Every piece that moves writes an append-only ledger row with an actor, a reason and a date. Balances are continuously reconciled against that ledger.

Everyone sees exactly their own scope

Admins see everything. Sales managers see their own team. Riders see themselves. Warehouse staff see their own warehouse. Enforced on the server, not just hidden in the UI.

Problems raise themselves

Overstays, missed visit quotas and low stock become a filterable queue for the supervisor automatically — nobody has to go looking.

Local by design

Day boundaries follow Pakistan time, not UTC, so "today's sale" means today. The visit generator skips Friday. Currency, cities and routes work the way distribution actually works here.

Access

One system. Seven roles. Each sees only their own work.

AdminRuns the whole operationEverything, including every approval and the P&L
Manager / Dept. HeadSupervises a team of field staffTheir own direct reports' visits, orders, analytics, flags and targets — never another manager's team
SalesmanRoute visits, books orders in-shopTheir own visits, orders, clients, targets and flags
Rider / Delivery boyDelivers orders in the fieldTheir own assigned work
Warehouse ManagerWarehouse operations, transfers, adjustmentsTheir own warehouse if assigned, company-wide if not; can cancel documents
Warehouse StaffDay-to-day stock work at one warehouseAlways scoped to their own warehouse; raises documents, never approves them
EmployeeGeneral staffTheir own records only

Scoping is enforced on the server, not just hidden in the interface. Requesting data outside your scope returns an empty report — never someone else's numbers.

From route plan to reconciled stock, in one loop

  1. Step 1

    Set up routes and shops

    Map your territories, assign shops to routes, and assign routes to your field team.

  2. Step 2

    The day builds itself

    Every night the system generates tomorrow's visit list for each rider, rolls over what wasn't finished, and skips your weekly holiday.

  3. Step 3

    The team works with proof

    GPS check-in inside the geofence, a live clock at the shop, photo-verified checkout, and orders booked on the spot.

  4. Step 4

    Stock moves through the ledger

    Every order, transfer, receipt, return and claim writes an auditable movement. Balances reconcile automatically.

  5. Step 5

    You see it the same day

    City-wise sale, target pace, flagged riders and low-stock alerts — live, tied back to the movements that produced them.

  6. Every step writes evidence: a coordinate, a photo, a timestamp, a ledger row.

    Book a Demo
Who it's for

Built for companies that move goods through people

Works from a single warehouse and five riders to multiple cities, multiple warehouses and layered management.

FMCG distributors

Daily beat routes across multiple cities

Pharmaceutical distribution

Strict visit and coverage requirements

Wholesale & trading companies

More than one warehouse

Any field sales team

Where the salesman is out of sight and the numbers still have to be trusted

Difference

What makes this different from the tracking app you already tried

It doesn't just track the phone — it verifies the work

A blue dot on a map proves a phone was nearby. A geofenced check-in, a timed stay, a shop photo and a selfie prove the visit happened.

Sales, visits and stock are the same system

The order booked at the shop moves real stock out of a real warehouse and counts toward a real target. No exports between three tools.

Nothing gets silently overwritten

Corrections are reversals and re-posts with a mandatory reason, not quiet edits. Deletions are soft. The evidence survives.

The rules are explicit, not opinions

150 metres. 30 minutes. 75%. Configurable, published, and applied identically to everyone.

Built for how business runs here

Pakistan-time day boundaries, PKR, Friday holidays, city-based territories, cash-and-credit payment mixes.

Straight answers

The questions you're about to ask

"My team will say it's surveillance."

Riders see their own performance, their own flags and their own targets. Nothing is hidden from them — the same numbers their supervisor sees, they see first.

"My riders have cheap phones and bad internet."

It runs in the phone's browser. No app store, no install, no high-end device.

"We already have stock in a different system."

A guided opening-stock migration runs as a dry run first, reports what it would change, and only writes when you approve.

"What if someone makes a mistake?"

Wrong receipts can be cancelled, edited or deleted by an admin with a mandatory reason, and every correction is recorded. Nothing is destroyed silently.

"How do we know the numbers are right?"

Two integrity checks run daily and on demand: total stock must equal the sum across warehouses, and every warehouse balance must equal the sum of its own ledger. Mismatches are reported, not hidden.

FAQ

Frequently asked questions

How the rules work in the field, and what the system does when things go wrong.

Great operations don't go quiet after the van leaves

We'll set up your routes, your shops and your warehouse on a demo account so you can see your own operation in it.

A 30-minute walkthrough on your own routes and shops. No obligation.